The Rise of Apple Computers

On June 9th, Business Computer News (BCN) disclosed that, in the notebook market in May, the sales share of Apple that launched the new model multimedia iPad increased three times from 3.5% in April to 11.5%.

BCN included iPad in the "notebook" category. Apple took some share from Sony (9.3%) and went up to 4th position. (In April, Apple was in fifth position).

iPad, which was launched by Apple on May 28th, has exploded in popularity. Even the sales portion of the last four days in May managed to increase the sales share. Toshiba was at the 1st place with 22.1% share, Fujitsu was second at 17.4%  share. Following after, NEC was third with 16.0% share. However, all the three top companies were affected and have lost some share because of the sudden rise in the popularity of Apple.

According to BCN, "iPad is now being sold at the rate three times higher when iPhone was first introduced to the market".

Furthermore, within one week of the sales of flat-screen televisions, the sales of 3D television reached 3%, when based on total amount of money. It was because Panasonic increased the new model towards the end of May.

For information:
Business Computer News (BCN) A Japanese company that is doing market research about PCs and digital consumer electronics, and issues newspapers and free papers containing information related to the field)

Comment:
It's impressive how Steve Jobs has managed to ingrain a really strong brand in the minds of consumers. Apple's products are now getting much and much more popular, such as Mac notebooks, iPhones and iPads. It seems like this generation is going to be an Apple generation.

NUGROHO Katarina Marsha Utama
Indonesia
Ritsumeikan Asia Pacific University (APM, 4)