Oita city's tourism commercial to be broadcasted outside the prefecture

Oita Godo Newspaper (morning edition on September 19, 2009)

Oita city's committee announced to the public on September 18th that they consider the broadcasting of an Oita city's tourism TV commercial, which has been broadcasted inside the prefecture since August, to other nearby prefectures such as Fukuoka and Kumamoto.

Ms.Hadano, head of the tourism office, said that there are dozens of supporting mails from Oita citizens. There are 2 mails including opinions like "it is alright for a mayor to appear on the scene but is it suitable for other officers?" A resident give a comment that the CM looks like to make the appeal for the office itself, not the tourism. More opinions should be gathered for the next CM's creation.

The CM displays the slogan of "Oh! ITA City; There are many Oh!" and the mayor and some other officers are advertising Tori-Ten, blowfish, etc. Cost of making was 1,800,000 yen. The broadcasting inside Oita will end within October but the CM can be view at the website of Oita city and Youtube.

Comment: To broadcast outside the prefecture is surely beneficial for Oita's tourism. Just to adjust some parts of the CM to be more attractive to visitors. By the way, I am surprised that the cost of making such a short CM is that high!

PUNTHUCHAT Siripun

Thailand

APS4, Ritsumeikan Asia Pacific University