Softbank is Now Leading
(Oita Godo Newspaper, September 7th 2009, evening paper)
On September 7th, all mobile phone companies did a presentation about the number of subscriptions in August 2009. According to the presentation, Softbank has 115100 contracts after subtracting the contract cancellations. Softbank came to the top again after two months.NTT Docomo became the first place after three years in terms of the net increase in July 2009. It is also placed 2nd in ranking after Softbank, who has a nice, favorable offer with its new model Apple iPhone 3G from the United States.
KDDI
(Au) with its new service of maximum call charge starting from August came 3rd
in the ranking with 77800 subscriptions. E-mobile was in 4th place
with 61100 subscriptions.
Willcom PHS experienced a net reduction about 30900subscriptions.
Comment: Softbank is now leading the market. The growth in the number of subscriptions is mainly due to the very successful sales of iPhone. Softbank offers an attractive plan for customers to sign up for a contract and get a iPhone. This is especially attractive because there is no additional charge to pay the iPhone monthy. However, the company is also earning money from the 3G internet package.
NUGROHO
Katarina Marsha Utama
Indonesia
Ritsumeikan
Asia Pacific University, APM3
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