Hotto Motto has recenly started!

Oita Godo Newspaper (page 11, evening edition on May 15, 2008)

                A well known lunch box shop, “Hokka Hokka Tei” chain, has changed its former look to a new one called “Hotto Motto” since the 15^th of May. All 75 franchises over Oita prefecture finished the revision to the new brand and open normally. However, what was changed?

                At a branch in front of Maki station, Oita city, a big ‘Hokka Hokka Tei’ sign was replaced by a ‘Hotto Motto’ one at 2:15 pm. whereas the whole menu remains the same. Not only here, every branch removes only the old brand signs and make no change about the menu.

                On the contrary, a big fan of Hokka Hokka Tei (male, 24 years old) said “Of course it looks new.  As long as it can preserve the quality such as good taste and fast serve, there is no problem to make any change. ”

                This can be said that ‘in customers’ view, the contents are absolutely more important than brand signs.’

Comment:    True! I can not agree more the sign is not a problem. I guess one of the reason they changed the sign is because they wanted to make the shops look newer.

PUNTHUCHAT Siripun

Thailand

APS3, Ritsumeikan Asia Pacific University