“Dream” Burger of Kokonoe : On February 18th, selling guidance session, technical lecture and practice, and exchange of opinions were held.

Oita Godo Newspaper (morning edition on February 10, 2008)

             Kokonoe city and the City Commerce and Industry Association have developing a brand new city’s famous product called “Kokonoe ‘Dream’ Burger.” They opened a guidance session for those who have passed the recruitment as burger sellers at a conference room of the City Commerce and Industry Association at 1:30 PM on February 18^th.

            “Kokonoe ‘Dream’ Burger” is a plan following popular “Sasebo Burger” of Nagasaki Prefecture, Kokonoe’s sister city. Kokonoe received burger recipe, know-how guidance of commoditization from Nagasaki, and tries to build up as its own well-known food, up to the city’s OVOP (One Village One Product).

            With regards to “Kokonoe ‘Dream’ Burger”, authorized standard from Sasebo city is still reserved while local materials will be used as ingredients, for example pork from Bungo, bread from rice flour, vegetables produced within the city, etc. Only products that properly follow those points will be permitted to be sold to consumers.

Comment: Japan is very outstanding at local development. Because of that, its OVOP is taken to be an example in Thailand in order to make its own OTOP (One Tumbon One Product). Nowadays, Thailand’s OTOP is developed to a pretty good level and it is adorable that Japan, the origin, still develops its OVOP like this.

PUNTHUCHAT Siripun

Thailand

APS2, Ritsumeikan Asia Pacific University